Photo by Glenn Carstens-Peters on Unsplash
The digital entertainment industry appeals to billions of people around the world who want to make the most of convenient, cutting-edge technology to watch their favourite shows and movies, listen to music, podcasts, and audiobooks, and play the latest game titles.
While the main focus for consumers will be the entertainment element, there are millions who rely on the industry for work. Whether you are shooting for a full-time gig with a specific company or plan to offer your services as a freelancer, there appears to be more than enough opportunity to make it worthwhile.
E-Commerce
The E-commerce industry has benefited massively from the rise of smartphone users and improved connectivity. This has helped to change consumer habits and help them find new products, compare prices, and make purchases without having to leave home. As with the iGaming industry, there is a lot of choice for consumers, and sites have to be easy to use and provide a great user experience.
Tech specialists are much sought after in a variety of fields in the e-commerce industry, with website design being one of the most important. While small businesses can build their own sites, as they grow, they may want more technical aspects to be introduced, and website designers can help.
As well as website design, sites can often need help with product imagery and descriptions, with photographers and content writers benefiting. A need for SEO specialists to help the site improve visibility among the target demographic, and a social media team can also be a valuable marketing tool.
iGaming
The iGaming industry has exploded in recent years, providing consumers with an easy way to access their favourite casino games. Even customers living in countries or regions where online casinos aren’t yet legal can access offshore sites. This has opened up a world of opportunity for designers and developers who can explore an extensive list of offshore casinos to find opportunities.
With a growing customer base, operators are constantly looking for ways to maintain standards at worst. The competitive nature of the industry means many operators are constantly seeking improvement across the board, resulting in a high demand for game developers, programmers, security consultants, customer service specialists, marketing executives, and more.
The iGaming industry is geared towards the consumer, with special deals for signing up and loyalty programs designed to retain customers and keep them playing. While these deals can be a great way to get attention, they also mean that players can enjoy a better gaming experience by moving to other operators regularly.
Fintech
Fintech (financial technology) is a rapidly growing sector with a strong emphasis on cybersecurity. App development is also key to its success, and those involved in development and security will find a growing number of positions opening up in the coming years. But the chances go beyond only designers and developers. Every fintech company needs payment specialists, compliance professionals, and all other sorts of experienced managers and workers to keep their cogs turning.
Digital Marketing
We have briefly touched on digital marketing, but it has never been more important. SEO (search engine optimisation) is the art of making a website as attractive to search engines as possible, helping it rank for specific keywords and terms and increasing natural traffic.
Social media marketing is a great way to drive traffic to the site via an already established base of followers or by creating viral content to appeal to others. Social platforms are a great way to contact consumers directly and let them know about breaking news, deals, and other important information.
The best sites will combine social traffic and natural searches to build a customer base and enjoy success.
Media
Media creation is essential to all businesses, with video editing, graphics, and branding all helping them to reach their target market and stand out from competitors. While many businesses might have a vision for the branding and content they want to produce, it can be difficult to master the software required to make it.
Freelancers and those looking for permanent positions find editing and Photoshop skills to be valuable assets when entering the job market, and being able to produce high-quality work for new and established brands will make it easier for them to build a portfolio for prospective future clients to look over.
EdTech
EdTech is a dynamic new(ish) way for people to learn, with educational programs being made for online college and university courses, as well as internal education by employers. Learning online can help people to take things in at their own pace, and businesses that invest in these programs can help workers keep up with policies and legislation as they change and develop.
