THE WHAT? Sephora has introduced My Sephora Storefront, a creator affiliate platform integrated into Sephora.com and the Sephora app, giving U.S.-based influencers the ability to build curated, shoppable storefronts directly within the retailer’s ecosystem.
THE DETAILS Developed in partnership with Motom, the platform enables creators to design personalized storefronts, share collections across social channels, and earn year-round commissions. The tool is fully tied into Sephora’s existing ecosystem, including its Beauty Insider loyalty program, product assortment, and analytics suite. The launch extends Sephora’s ongoing investment in creator-led commerce, which includes initiatives such as the Sephora Squad, the Derm Board, and the Artist List. For brands, the platform provides another digital sales outlet while allowing Sephora to retain traffic and transactions within its own ecosystem
THE WHY? The launch underscores Sephora’s pivot toward deeper integration of social commerce, reflecting consumer reliance on trusted creator recommendations. For beauty brands, My Sephora Storefront represents both a distribution channel and a data-rich environment that could shift how products are discovered, endorsed, and sold in the U.S. prestige market.
Source: Sephora
