ConvertKit vs AWeber vs Mailchimp: Comparability and Assessment for 2025 (and When to Make a Swap)

Soar to: Desk of Contents
Soar to: Pricing Desk

Convertkit vs AWeber vs Mailchimp. Whew. I’ve used all three of those e mail advertising and marketing instruments for bloggers on my web site over time.

And to be clear, there are loads of different e mail advertising and marketing instruments on the market past simply these three. However in the case of selecting the most effective e mail advertising and marketing device for bloggers particularly, solely a choose few rise to the highest of the pack—and I’ve examined many alternate options, myself.

On the finish of the day, we’re left with a choice between my private favorites: ConvertKit vs AWeber vs Mailchimp. The most effective half? All 3 of those instruments now supply free plans to get began with as much as at the least 500 subscribers.

That can assist you navigate this comparability information, I’ve compiled a hyperlinked menu—the place you may click on on the corresponding part you’d like to leap straight all the way down to.

Alright, now shortly earlier than we dive in…

Disclosure: I’m huge on transparency, so please know that a few of the hyperlinks beneath are affiliate hyperlinks, and at no further value to you, I could earn a fee if you are going to buy considered one of these e mail advertising and marketing instruments. Know that I solely suggest merchandise I’ve personally used and imagine are genuinely useful, not due to the small commissions I make in the event you resolve to make use of them.

Now that we’ve acquired that out of the way in which, I wish to begin this information off by making it extremely clear that at the moment, I exploit ConvertKit as my e mail advertising and marketing device of selection (as a blogger).

I strongly imagine they’re arms down the most effective e mail advertising and marketing device for bloggers at the moment. If you wish to strive them out risk-free, you can begin on their free plan at the moment to provide it an actual check run for your self.

I’ll be the primary to inform you although, no single e mail advertising and marketing device goes to be the very best match for everybody.

And it would make extra sense so that you can begin elsewhere relying upon your running a blog targets.

Earlier than we get any additional, it helps to have some extra context round the place I’m at in my running a blog journey (to additional clarify why ConvertKit is the most effective e mail advertising and marketing device for bloggers the place I’m at at the moment).

Don’t fear—we’ll be digging into find out how to resolve which e mail advertising and marketing device is greatest for you based mostly on the stage you’re presently at.

Immediately, my weblog reaches a mean viewers of over 400,000 month-to-month readers and I’ve 113,000+ e mail subscribers that get my weekly guides for bloggers and podcast episodes delivered straight to their inboxes.

Whereas on the floor these statistics look fairly thrilling, it’s vital to grasp that as you generate extra visitors and your weblog grows, you’ll additionally acquire extra e mail subscribers.

Meaning the fee to easily keep your e mail listing naturally goes up over time—however it additionally assumes that you just’re concurrently studying find out how to monetize your weblog.

How a lot does it value to keep up an e mail listing on your weblog?

Whenever you’re simply beginning a weblog, your prices for e mail advertising and marketing instruments needs to be very low (and even free).

Now, let’s break down the entire precise prices for every of those e mail advertising and marketing instruments.

Pricing Comparability Chart: ConvertKit vs AWeber vs Mailchimp

Right here’s a chart that breaks down the pricing comparability of ConvertKit vs AWeber vs Mailchimp in 2025:

(ConvertKit, AWeber, and Mailchimp 2025 up to date pricing comparability. Sources: ConvertKit pricing web page, AWeber pricing web page, Mailchimp pricing web page)

In case this pricing comparability chart infographic isn’t simply viewable for you, right here’s a textual content breakdown of the pricing for every of those e mail marketing campaign advertising and marketing instruments between ConvertKit vs AWeber vs Mailchimp:

Marketing campaign Subscriber Rely	ConvertKit	AWeber	Mailchimp
0 – 1,000 subscribers	Free – $50/month	Free – $20/month	Free – $22.5/month
1,001 – 2,000 subscribers	Free – $66/month	$29.17 – $45 monthly	$22.5 – $30 monthly
2,001 – 3,000 subscribers	Free – $66/month	$29.17 – $45 monthly	$30/month
3,001 – 5,000 subscribers	Free – $93/month	$50 – $75 monthly	$30 – 50 monthly
5,001 – 10,000 subscribers	Free- $140/month	$83.33 – $112.5 monthly	$50 – $67.50 monthly
10,001 – 15,000 subscribers	$125 – $175 monthly	$125 – $150 monthly	$67.50 – $232.5 monthly
15,001 – 25,000 subscribers	$166 – $233/month	$175 – $208.33 monthly	$155 – $310 monthly
25,001 – 50,000 subscribers	$266 – $373/month	$312.5 – $333.33 monthly	$225 – $407.50 monthly
50,001 – 100,000 subscribers	$516 – $673/month	$500 – $625 monthly	$400 – $512.50 monthly

*Observe: Pricing varies based mostly on options and subscriber depend, with a number of plan tiers obtainable. The pricing ranges within the desk mirror the lowest-tiered plan (primary options) and the highest-tiered plan (most superior options) for every subscriber vary.

As you may see, all three of those e mail advertising and marketing instruments supply free plans, however with completely different subscriber limits and options. Package (previously ConvertKit) now presents a free plan for as much as 10,000 subscribers, making it one of the beneficiant choices obtainable. AWeber and Mailchimp proceed to supply free plans, however just for as much as 500 subscribers.

A couple of notable pricing modifications as we head into 2025 with these e mail advertising and marketing instruments:

• Each ConvertKit and AWeber at the moment are providing a free plan (ConverKit for as much as 10,000 subscribers, and AWeber for as much as 500 subscribers)
• The pricing for each ConvertKit and Mailchimp have gone up significantly for plans with greater numbers of subscribers
• AWeber has positioned themselves as probably the most budget-friendly possibility amongst these three instruments, nearly throughout the board

It’s solely when you begin to climb above the 5,000 subscriber mark that prices start to climb considerably with any of those instruments. And for good motive… with that many subscribers, you ought to be monetizing your weblog to a level that greater than covers your bills.

The right way to Select Which E mail Advertising and marketing Device is Proper for You

The place I’m at in my running a blog journey at the moment might be completely different than the place you might be proper now (and that’s okay)…

If I’d been paying month-to-month, my final ConvertKit invoice would’ve been $783.00 for my 113,000 subscribers on the time of this screenshot.

Nevertheless, I pay yearly, which supplies me a reduction and drops my per-month value all the way down to $616.00.

However earlier than your jaw fully hits the ground, let’s speak about how a lot utilizing ConvertKit has earned me within the final couple of months—as a result of that’s why this is without doubt one of the invoices I’m most excited to pay every month. That’s the actual equation that issues most when deciding between ConvertKit vs AWeber vs Mailchimp on your e mail advertising and marketing.

In simply two months alone (June and July of 2019), the automated e mail sequences I’ve configured in ConvertKit—extra in a while why solely ConvertKit can create a sequence like mine—have helped me generate over $94,372 in passive earnings from my weblog.

And far of the cash I make from my weblog comes from a mix of Bluehost affiliate commissions and gross sales of my superior running a blog course, Constructed to Weblog—each of that are closely tied to my means to ship high-converting automated e mail sequences.

With out ConvertKit, I wouldn’t have the ability to implement these automated e mail sequences as simply—or in the identical clear, useful method.

I fortunately pay the value for a extra premium e mail advertising and marketing device with superior performance like ConvertKit, as a result of it helps me generate extra income than I in any other case would.

However I (clearly) didn’t begin my weblog and immediately have this type of traction…

It took me three years to get to the purpose the place I lastly began incomes six figures (yearly) from my weblog.

Right here’s what my development regarded like when it comes to e mail advertising and marketing instruments I’ve used over time:

• Months 1 – 6:  I used Mailchimp for as much as ~1,000 subscribers, largely as a result of it was free for lower than 2,000 subscribers (now in 2025 it’s free just for as much as 500 subscribers)
• Months 6 – 18:  I used AWeber as much as ~10,000 subscribers, largely as a result of it was straightforward to make use of and the main model again in 2014
• Years 2 – 8 (Current):  I exploit ConvertKit at the moment, and switched so as to unlock their extra superior instruments (like automation)

Throughout my first six months of running a blog, I collected e mail subscribers utilizing a free Mailchimp plan.

On the time, my weblog was a aspect undertaking and I used to be on a decent funds. I had no thought whether or not or not I’d have the ability to construct one thing actual right here, so utilizing a free device helped me validate my enterprise with out throwing a ton of monetary sources into the pot.

And in the event you’re a brand new blogger, know that you just’re not alone in questioning the place to start out with an e mail advertising and marketing device… particularly in the case of making a name between ConvertKit vs AWeber vs Mailchimp.

I get a variation of this query nearly each week from readers:

Curious what my reply to Vlado’s e mail mentioned?

“My recommendation is to all the time go for so long as you may with free instruments. I like to recommend beginning and persevering with with ConvertKit. Their free plan helps as much as 1,000 subscribers, which supplies extra room for progress with out the necessity to swap platforms as your subscriber base expands.

Right here’s one other means to consider it—as soon as your weblog is producing the $25/mo it’d value to have a ConvertKit subscription, then you can begin to justify the expense. ConvertKit is a means higher product with far more performance that’ll show you how to generate extra income out of your e mail listing, however you do pay for that means. And also you shouldn’t pay for it till it really is sensible to, for my part. So it does rely just a little bit upon what your aim is along with your weblog, however finally I like to recommend sticking with free till your weblog can safely pay for the addition of a extra superior e mail advertising and marketing device.”

So, there you might have it. That’s my opinion on find out how to greatest resolve between ConvertKit vs AWeber vs Mailchimp, particularly in 2025.

If you happen to’re model new to being amongst the 31 million bloggers on this planet at the moment, and your weblog isn’t incomes sufficient to justify a paid e mail advertising and marketing device but…

Keep on with a free e mail advertising and marketing device till you develop. Fortunately, ConvertKit (by far the best choice on this house at the moment) now presents a 100% free plan to get began and check out their unbelievable suite of e mail advertising and marketing instruments with as much as 1,000 subscribers.

Now, let’s dive into an evaluation of every of our e mail advertising and marketing instruments to actually evaluate ConvertKit vs AWeber vs Mailchimp.

ConvertKit Evaluation, Function Breakdown and Comparability

Who’s ConvertKit Finest for?

As of October 1, 2024, ConvertKit has rebranded to Package, reflecting its expanded mission to help a broader vary of creators past its authentic concentrate on bloggers. This rebranding features a new app retailer, permitting customers to boost platform performance by way of built-in functions

ConvertKit payments itself as the most effective e mail advertising and marketing device for bloggers and creators.

Whenever you get into the nitty-gritty of what their device suite presents and what it focuses on, this makes full sense.

If you happen to’re a blogger, influencer, YouTuber, or another sort of recent creator, ConvertKit goes to be very nicely arrange on your particular wants—each at the moment and shifting ahead into the long run as you develop your weblog into an actual enterprise.

ConvertKit can be subscriber-centric in how their device capabilities, that means you might have one single listing of e mail subscribers, with completely different tags and segments utilized to particular person subscribers so as to point out their behaviors and dictate how they’re interacted with. That is an extremely vital characteristic of their product that may’t be understated.

Many e mail advertising and marketing instruments (like AWeber and Mailchimp) are list-centric, that means that you just’ll ultimately have many various lists inside your account as you develop—and a few subscribers may very well be members of a number of completely different lists, which may at occasions trigger confusion and even duplicate e mail deliveries. This was a significant factor in my selection to modify to ConvertKit.

Which Options Does ConvertKit Have?

For my part, ConvertKit’s greatest promoting factors are their superior visible automations, and the way nicely you may tag and phase your subscribers.

Visible Automations in ConvertKit

Right here’s a snapshot of only a few of the visible automations I’ve working in my ConvertKit account.

A few of my visible automations are designed to maintain my e mail listing lively & engaged, whereas different automations ship each free and paid course content material to my subscribers.

You possibly can arrange e mail automations to do absolutely anything—together with integrating and passing knowledge between different running a blog instruments like Teachable, Stripe, Gravity Kinds, Unbounce, Sumo, and lots of extra.

Tagging and Segmenting in ConvertKit

You probably have a subscriber that indicators up asking for updates when new podcast episodes are printed for instance, you’ll most likely solely wish to ship them these particular emails. Aspect observe: If you happen to’re going to start out a podcast, ensure you’re signed up with the most effective podcast internet hosting you may get.

Then again, when you’ve got an engaged fan who signed up through a extra normal “ship me your entire new content material” type, you may ship them the whole lot you publish.

The supply of your e mail broadcasts might be simply managed based mostly on tags and segments every time you draft a brand new marketing campaign (as an alternative of needing to ship a separate e mail broadcast to lists #1, #4, and #5).

It’s truthfully tough to explain how distinctive and environment friendly this characteristic is except you’ve tried out a list-centric e mail advertising and marketing device earlier than.

Emailing your subscribers is SO a lot simpler to do intelligently with filter teams in ConvertKit as a result of it’s subscriber-centric.

This extremely detailed tagging and segmenting is considered one of ConvertKit’s biggest promoting factors—so in case your head is nodding furiously proper now—that is most likely the most effective e mail advertising and marketing device for you. Strive it out for your self with a free trial at the moment.

One other good bonus characteristic ConvertKit presents is topic line A/B testing of your e mail broadcasts:

As you realize, getting the topic line proper (and weblog headline for that matter) can imply the distinction between a subscriber opening your e mail or not, so it is sensible to experiment just a little bit.

With ConvertKit, you may check out two choices that’ll randomly begin by delivering to 30% of your subscribers… 15% receiving every topic line possibility. Whichever one does higher, they use for the remaining 70%.

What are the Drawbacks of ConvertKit?

The most important downside of ConvertKit at the moment, is that they don’t enable a excessive quantity of customizability to their e mail templates (except you’re prepared to perform a little coding).

In accordance with their founder Nathan Barry, easy text-based emails carry out higher with most audiences—which I are inclined to agree with. That’s why this isn’t an enormous downside to me, as my emails to subscribers hardly ever include photos or any styling in any respect.

If you happen to’re a blogger too, that is most likely ringing true for you. Your target market desires to really feel like they’ve a private reference to you, such as you’re reaching out to them individually—and a stripped-down, approachable e mail look & really feel will accomplish that rather more than a slick, extremely stylized e mail.

If you happen to’re a bigger firm, an eCommerce model, or somebody who actually likes their emails to be full of design options, you’re most likely not going to like ConvertKit.

Not till you get some custom-designed e mail templates whipped up, at the least. It’s vital to notice you could hack their templates to look any means you need them to, however you’ll have to know HTML so as to attain a design-heavy e mail.

How A lot Does Package (previously ConvertKit) Price in 2025?

Free Trial: 14 days

Free Plan: Sure, for as much as 10,000 subscribers

• 0 – 10,000 subscribers: Free
• 1,001 – 2,000 subscribers: Free – $66/month
• 2,001 – 3,000 subscribers: Free – $66/month
• 3,001 – 5,000 subscribers: Free – $93/month
• 5,001 – 10,000 subscribers: Free – $140/month
• 10,001 – 15,000 subscribers: $125 – $175/month
• 15,001 – 25,000 subscribers: $166 – $233/month
• 25,001 – 50,000 subscribers: $266 – $373/month
• 50,001 – 100,000 subscribers: $516 – $673/month

Notable modifications in 2025:

• Package now presents a free plan for as much as 10,000 subscribers (beforehand restricted to 1,000).
• Pricing varies throughout a number of plans, with primary and premium tiers providing completely different options.
• The very best-tier plans embody superior automations, premium help, and extra integrations.

As we’ve lined already, ConvertKit has a pricing plan that’s subscriber-based—the place you gained’t get double-charged for subscribers like you may on different e mail advertising and marketing instruments (the place subscribers can technically be members of a number of lists on the similar time). For greater than 100,000 subscribers on ConvertKit, you need to use their calculator to find out your prices.

The most effective half about ConvertKit’s pricing construction is that you just get limitless emails at whichever worth stage you’re at (and all their options are the identical throughout the board)—one other professional of their column when deciding between ConvertKit vs AWeber vs Mailchimp.

They’re additionally killing it within the advertising and marketing recreation and are pushing onerous for bloggers to leap ship from whichever e mail advertising and marketing device they’re utilizing already…

So in addition they supply free migration out of your e mail advertising and marketing device. You possibly can be part of their free plan (as much as 1,000 subscribers) or begin a free 14-day trial to see for your self at the moment.

AWeber Evaluation, Function Breakdown, and Comparability

As one of many longest-standing within the trade, AWeber has been within the e mail advertising and marketing recreation for over 20 years and boasts over 100,000 clients.

In reality, they declare to have invented the autoresponder (the automated e mail that’s delivered as a welcome to new subscribers in your listing).

So who’s most well-positioned to get a very good worth and expertise from this e mail advertising and marketing device? How do they stack up in opposition to newcomers like ConvertKit?

Who’s AWeber Finest for?

AWeber goes to be the most effective e mail advertising and marketing device in the event you’re:

1. A model new blogger that wishes a fully-featured, easy, free (for as much as 500 subscribers and low-cost from there) device to get began with amassing subscribers & emailing them
2. A small enterprise proprietor that depends on easy autoresponder-style emails but doesn’t want a device with the whole lot a critical blogger will need

The options AWeber does supply are heavy on practicality and ease of use, with out a lot of a studying curve in getting to make use of the product.

Which Options Does AWeber Provide?

First, we’ve got to handle the autoresponder, a time-based e mail sequence, that they’ve been constructing upon for over 20 years.

Creating an auto-response marketing campaign in AWeber is fast, and straightforward and you may customise it fairly nicely when it comes to the content material of your emails. Nevertheless, in full transparency—it’s nothing fancy. One thing to bear in mind when evaluating ConvertKit vs AWeber vs Mailchimp, little doubt.

You possibly can arrange an auto-response e mail to be delivered when somebody subscribes to a type in your weblog, or when a tag is utilized to that subscriber. They’ve caught with this straightforward however efficient strategy, and in the event you don’t want the extra superior e mail automation customizations you are able to do with a device like ConvertKit, you then gained’t miss something.

AWeber additionally presents a reasonably spectacular variety of visually interesting e mail templates proper out of the field—they usually’ve made certain they’re responsive too.

You by no means know in case your subscriber goes to open your emails on their telephone, pill, desktop laptop (or mind chip implant), so it’s important to make sure that it seems appropriate regardless of the system they’re viewing on. When it comes to e mail templates, AWeber wins huge time in the event you’re searching for one thing that makes use of graphics or design-heavy layouts. Constructing them to be responsive is a should at the moment, too.

Their templates are additionally extraordinarily user-friendly. You possibly can select a pre-made template to tweak your self, construct a {custom} one, and even combine and match with their drag-and-drop instruments.

One among AWeber’s essential promoting factors is their hands-on customer support, which is without doubt one of the most typical feedback you hear about them.

They provide quick help in many various methods, past simply e mail and telephone calls—the whole lot from webinars to podcasts and dwell chat—their dedication to making a optimistic buyer expertise is evident to see.

Lastly, as you’d count on from an organization that’s been within the e mail advertising and marketing device house for a very long time, they’re additionally integration execs.

You possibly can drag and drop e mail parts from all types of different platforms you might have built-in—starting from Etsy to Shopify, Fb, and extra.

Their integrations listing is at the least akin to Mailchimp in selection and depth.

What Are the Drawbacks of AWeber?

They don’t supply a really big selection of options and capabilities, particularly when wanting on the full comparability between ConvertKit vs AWeber.

That being mentioned, AWeber weighing in as a reasonably easy e mail advertising and marketing device, doesn’t essentially imply you shouldn’t think about them as you’re new to your running a blog journey. Their product remains to be lovely, user-friendly, and efficient at serving to you ship partaking emails to your subscribers—plus, in addition they supply a totally free plan for as much as 500 subscribers that’ll majorly impress amongst the free choices on the market.

AWeber gained’t “wow” you an identical means because the extra absolutely featured ConvertKit, however it’s cheaper on common (for many subscriber counts).

If you happen to’re curious about a straight-to-the-point autoresponder, the place you gained’t must spend a lot time in your e mail advertising and marketing device, then AWeber could be the proper match for you.

How A lot Does AWeber Price in 2025?

Free Trial: 30 days

Free Plan: Sure, for as much as 500 subscribers

• 0 – 1,000 subscribers: Free – $20/month
• 1,001 – 2,000 subscribers: $29.17 – $45/month
• 2,001 – 3,000 subscribers: $29.17 – $45/month
• 3,001 – 5,000 subscribers: $50 – $75/month
• 5,001 – 10,000 subscribers: $83.33 – $112.50/month
• 10,001 – 15,000 subscribers: $125 – $150/month
• 15,001 – 25,000 subscribers: $175 – $208.33/month
• 25,001 – 50,000 subscribers: $312.50 – $333.33/month
• 50,001 – 100,000 subscribers: $500 – $625/month

Notable modifications in 2025:

• AWeber continues to supply a free plan for as much as 500 subscribers.
• Pricing varies based mostly on completely different plans, with primary and superior options obtainable at greater tiers.
• Increased-tier plans present superior analytics, automation, and precedence buyer help.

One main professional for utilizing AWeber vs Mailchimp is that they provide entry to each single characteristic within the product—obtainable even from their free and lowest pricing tiers—which is a stable bonus for the options you get at that worth level in comparison with Mailchimp’s feature-limited free plan.

AWeber’s pricing can be completely subscriber-based, which scales up solely based mostly on the variety of folks in your e mail listing (not like Mailchimp the place you want to choose particular plans)—an vital think about evaluating ConvertKit vs AWeber vs Mailchimp from a billing perspective. You possibly can try the entire options obtainable on their free plan proper right here and provides it a check run at the moment.

Mailchimp Evaluation, Function Breakdown and Comparability

I guess you’ve seen that cheeky monkey emblem and heard the title earlier than, proper? Mailchimp is without doubt one of the oldie-but-goodies within the e mail advertising and marketing device house.

Their very own model advertising and marketing is nice, they usually’re not afraid to lay our a fortune on promoting, both. That’s made them one of the well-known e mail advertising and marketing instruments round.

Nevertheless, they’ve acquired some fairly stark variations in what their e mail advertising and marketing device can do in the case of options, the way it’s priced, and who’s greatest suited to profit from the product. So, how are they holding up in a comparability between ConvertKit vs AWeber vs Mailchimp?

Who’s Mailchimp Finest For?

Mailchimp is the proper starter e mail advertising and marketing device for starting bloggers, just because it’s free to get going (with their feature-limited plan).

Their extra fully-featured paid plans can be a reasonably affordable selection for somebody who wants a lot of integrations of their emails, or particularly in the event you’re an eCommerce enterprise.

First, their free plan, which now consists of as much as 500 contacts and a 30-day free trial, is a aggressive supply. If you happen to’re a newbie seeking to begin with a minimal funds, this needs to be your first consideration—making it a cheap selection amongst ConvertKit, AWeber, and Mailchimp.

The perpetually free plan was seemingly a big a part of why Mailchimp grew to become so common—you would get the fundamentals without spending a dime, which was fairly onerous to argue in opposition to (if that’s the place you have been at).

Second, as a result of they’re so common, they’ve A LOT of corporations that accomplice with them on integrations.

Lastly, their e mail templates, picture internet hosting, and all kinds of signup varieties make them a reasonably sensible choice for these working with eCommerce web site builders.

Let’s dig into extra element about what Mailchimp presents.

Which Options Does Mailchimp Provide?

As I discussed already, Mailchimp presents a reasonably unparalleled variety of good integrations (over 200+ of them). This is without doubt one of the areas they actually shine.

For eCommerce companies, their integrations with instruments like Shopify, Magento, BigCommerce, Shopify and extra—might be completely essential.

You’ll additionally discover that most of the greatest CRMs and analytics instruments common with bloggers and companies at the moment—like Salesforce and Google Analytics, will discover a residence right here too.

That is considered one of Mailchimp’s biggest promoting factors as a result of it integrates effortlessly with the instruments you’re most likely already utilizing… or ones you’re seemingly to make use of sooner or later.

Their e mail templates are one other huge plus. Virtually the exact opposite of ConvertKit’s strategy to templates, theirs are visually pushed, lovely, and have a drag-and-drop builder that’s easy to make use of.

eCommerce corporations that want well-designed and professional-looking e mail templates to showcase merchandise might be in heaven right here.

Lastly, it’s value noting that Mailchimp has lately expanded into providing a a lot wider vary of promoting instruments for his or her clients (not a lot of which might be particularly interesting to most bloggers nonetheless) together with:

• A light-weight advertising and marketing CRM
• Deal with finder
• Postcard supply
• Demographic prediction
• Touchdown pages
• Social media posting & advert constructing
• Picture modifying instruments

What are the Drawbacks of Mailchimp?

The most important downside to Mailchimp is that their product simply isn’t constructed with bloggers in thoughts.

Every thing about it’s geared extra towards a small enterprise proprietor or eCommerce model that wants closely styled emails.

Since they not supply a forever-free plan, it’s vital to think about your choices rigorously within the early days of your running a blog journey. As you begin to acquire subscribers and take a look at to determine find out how to monetize your weblog, even on a small scale, you must select a platform that may help your progress with out requiring an instantaneous swap on the 500 subscriber mark.

One other draw back to Mailchimp is that they solely supply social media integrations with Fb, Instagram, and Twitter. For such a big firm, it’s shocking they don’t embody integrations for each main social media platform.

One remaining downside is how Mailchimp’s pricing tiers operate. A typical criticism you’ll hear is that they’ll cost you twice when you’ve got one subscriber on a number of lists. That’s true in the event you don’t arrange your tags correctly, however nonetheless, it does occur. Although to be truthful, it’s extra of a design flaw than an intentional double-charge… but once more, one thing to think about in your analysis between ConvertKit vs AWeber vs Mailchimp.

How A lot Does Mailchimp Price in 2025?

Free Plan: Sure (Function-Restricted)

Free Trial: 1 month

• 0 – 1,000 subscribers: Free – $22.50/month
• 1,001 – 2,000 subscribers: $22.50 – $30/month
• 2,001 – 3,000 subscribers: $30/month
• 3,001 – 5,000 subscribers: $30 – $50/month
• 5,001 – 10,000 subscribers: $50 – $67.50/month
• 10,001 – 15,000 subscribers: $67.50 – $232.50/month
• 15,001 – 25,000 subscribers: $155 – $310/month
• 25,001 – 50,000 subscribers: $225 – $407.50/month
• 50,001 – 100,000 subscribers: $400 – $512.50/month

Notable Adjustments in 2025:

• Mailchimp nonetheless presents a free plan, however it’s feature-limited and capped at 500 subscribers.
• Pricing varies considerably based mostly on the chosen plan, with dearer tiers providing superior options like A/B testing, behavioral concentrating on, and automation sequences.
• Increased pricing for bigger subscriber lists, particularly for companies that want precedence help and superior segmentation instruments.

Mailchimp’s free plan limits you to 500 subscribers and sends not more than 1,000 emails monthly.

For a brand new blogger nonetheless studying about the whole lot from utilizing WordPress to producing weblog put up concepts, determining your weblog search engine optimization methods, studying find out how to write a weblog put up, and whether or not or to not pursue visitor running a blog but, Mailchimp’s free plan does greater than you’ll want for now.

You most likely gained’t be sending a excessive quantity of emails when you’re nonetheless testing the water with this enterprise and studying a lot about how your weblog works.

That being mentioned, their free plan is restricted to simply their most elementary options.

• No {custom} branding
• No chat or e mail help
• No tagging or segmentation
• No studies
• A Mailchimp advert is included on the backside of your emails

For an current eCommerce enterprise or rising blogger, the perpetually free plan most likely gained’t be a sensible transfer. You’ll have to improve so as to unlock extra options—and when you begin paying them, you would possibly as nicely think about (as an alternative) ConvertKit vs AWeber on your e mail advertising and marketing device of selection.

Their pricing past the perpetually free plan is a little more subscriber-based and comes with limitless emails (although you do nonetheless want to decide on one of many plan ranges relying upon the options you wish to unlock).

So, What’s the Finest E mail Advertising and marketing Device for Bloggers in 2025?

The sincere reply is… it relies upon.

I imagine very strongly that ConvertKit is by far the most effective e mail advertising and marketing device for at the least considerably established bloggers—and the addition of their free plan makes them a reasonably unbeatable pressure on this house. Their device suite will align completely with any running a blog technique you take note of to develop your viewers this 12 months.

For that motive, ConvertKit is the #1 e mail advertising and marketing device I like to recommend at the moment—even for model new bloggers to start out out with from day one thanks for a free plan providing (as much as 1,000 subscribers).

Bear in mind what my development regarded like?

• Months 1 – 6:  I used Mailchimp as much as ~1,000 subscribers, largely as a result of it WAS free for lower than 2,000 subscribers
• Months 6 – 18:  I used AWeber as much as ~10,000 subscribers, largely as a result of it was straightforward to make use of and the main model again in 2014
• Years 2 – 8 (Current):  I exploit ConvertKit at the moment, and switched so as to unlock their extra superior instruments (like automations)

Going with a device that has a strong free possibility (like each ConvertKit and AWeber supply) to gather e mail addresses and ship a few month-to-month updates is an effective way to check the waters for a short while as you determine find out how to begin a weblog and start laying the muse for an actual enterprise to return. Aspect observe: Be sure that your weblog is being powered by among the best internet hosting plans for bloggers too.

Every of those e mail advertising and marketing instruments has its strengths and might be the precise match for various use circumstances—all with completely different approaches to their e mail advertising and marketing pricing.

Like I mentioned originally, no e mail advertising and marketing device goes to be good for everybody, however in order for you one thing absolutely featured then I’d suggest protecting your analysis to ConvertKit vs AWeber primarily.

Take a very good take a look at the place your running a blog enterprise is at at the moment, and the place you’re anticipating to go over the following 6-12 months.

That’ll show you how to resolve between ConvertKit vs AWeber vs Mailchimp—and make the precise name for the place to take a position.

All of the whereas, always remember you could all the time make a change down the road.